![]() SM: We are really excited to be continually working on our charity campaign Save Your Skin that raises money for the Donna Mortimer Ballantyne Foundation and RAFT. PB: What’s taking place at the moment outside of the show? If a product does not perform the way it should, your client will think you have not performed the treatment properly so make sure the products live up to the claims! SM: Always research a product before you introduce anything into your salon, as it is your name above the door. PB: What tips would you give salon owners looking to introduce a new line into their salon? SM: We always offer VAT free on our products at the show ![]() PB: Will you be having any special offers exclusive to the show? However, we will also be launching the student kits with an offer and you will have a sneak preview of our updated cosmetic line too which is going to be very exciting! SM: The two new lines we launched this year are 60 Minute and Sport Daily Tan that will feature. PB: Are you having anything new on your stand at the show? We are here to answer any questions they have about the brand whether they are already using Fake Bake or thinking of offering Fake Bake. SM: Every salon owner should visit our stand to see all the new products and services on offer plus get the chance to speak to the company directly. PB: Why should salon owners visit your stand at the show? I will also be conducting seminars for all the Fake Bake Therapists throughout the year as I have been in the Hair and Beauty Business for over 25 years and want to share my knowledge. We have just finalized our advanced course that will include marketing and advanced spraying techniques. SM: We have training academies in Glasgow, Warrington and London that offer full service training from spray tanning to hands on application training. PB: What support do you offer professionals who use your products? We can tailor make a package to suit every budget so you can maximize the potential for your business. SM: We have excellent start up packages to suit all salons and mobile therapists depending on their needs and this year at the show we are introducing our newly designed kits especially for students. PB: What would be the cost to professionals looking to start using Urban Tan products? We NEVER make claims about our products we cannot back up, Fake Bake is what it is and does what is says. SM: Our formulation is unique with only premium ingredients to give you the most natural long lasting colour. PB: How do you differentiate from your competitors? The new ‘ 60 Minute’ version of the Flawless is the one to watch out for next – a tanning solution that requires just 60 Minutes to develop. SM: Our Original Tanner has always been our hero product but since the launch of Flawless this has out sold every other product that we offer. PB: What would you say was your most popular product? Through this interview Sandra discusses the ins and outs of Fake Bake and the new offers and products it will be launching at Professional Beauty North in October. It has become the largest self-tan company in the world. Professional Beauty catches up with Sandra McClumpha, one of Britain’s most successful individuals and sole owner of the tanning brand Fake Bake.įake Bake has now expanded to offer make-up, tanning at home, tanning in salons and tanning training to name but a few. The tan lasts 5 days, and is completely gone after 7 days (it may be different on you).PB MEETS: Sandra McClumpha, Owner and CEO of one of the largest international tanning companies Fake Bake I also applied this to my face and it didn't clog my pores or break me out. The color is even, it doesn't turn orangey at all (even on the knuckles and elbows), and it fades evenly without being patchy. This give my tan all night to develop, and when I wake up in the morning I just wash off the color guide. ![]() I like to apply my self tanner just before I go to bed. The dark cosmetic color guide make it easier to apply. It has a lovely coconut scent and the after tan smell is faint and wash off easily anyway. Eww! Flawless Darker dries quicker than all the others self tanners I tried, even Fake Bake 60 Minutes wasn't light like this one. This self tanner dries so fast that I can get dressed in less than 5 minutes! This is very important for me because I hate waiting hours for my self tanner to dry, and some of them are so greasy that I can still feel the stickiness on my skin the morning after. ![]()
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