![]() While 2.35% is actually a conservative estimate, we can't guarantee that everyone who signs up for a referral program will get a 2.35% referral rate. For the purpose of this study, we only included retailers who have at least 6 months of data with us. When we last checked in with BikiniBOD, we learned that they were getting a referral rate of 7.5%-that is, they were getting over 7 in 100 sales through their referral program. Not depicted-some outliers have much higher referral rates, going up to 7.5%! They're close-knit and full of early adopters who're willing to try something new because a friend or influencer recommended it to them. This could likely be attributed to the nature of tech communities. If that doesn't seem impressive, look at it relatively: the average software and digital goods referral program get more referral sales than the average referral program. It's a clear outlier compared to the other industries-software and digital goods have referral programs that perform a full percentage point better than all other industries! Software and digital goods generally have the highest referral rate of all industries, at 4.75%. If you already have product-market fit, happy customers, and a steady stream of customers from your existing acquisition channels, you can expect to increase your sales by about 2% minimum. This should be a useful rule of thumb for an established business thinking about getting started on referral marketing. This means you can reasonably assume that any successful retailer that's been using ReferralCandy for 6 months or more is getting about 1 in every 50 sales via referrals. The global average referral rate is about 2.35%. Vaporizers and tobacco products: Cigars, etc. Sporting, outdoor goods, and accessories: Camping gear, etc. ![]() Software and digital goods: SaaS products, etc. Home, garden, and pets: Pet food, gardening sheds, etc. Health foods and supplements: Vitamins, etc. Gadgets and electronics: Electronic devices, electric scooters, etc. Toys, gifts, stationery, and crafts: Art supplies, etc.įood, beverage, and groceries: Pantry snacks, meal kits, etc. Please also refer to our IIA Privacy Policy. You may also reach out to us directly at you have additional questions.To put things into perspective, here are some examples of product categories in each industry.Īpparel and fashion accessories: Clothing, accessories, shoes, etc.īeauty and grooming: Skincare, makeup, hair care, etc.īooks and education: Book subscriptions, magazines, textbooks, etc. Identifying information is not publicly disclosed for any of the information entered in our benchmarking questionnaire. The 2021 AIS Benchmarking Report Suite is also available to purchase separately for non-Executive members.ĭata entered is confidential and is reported only in aggregate form. While we are developing new, dynamic tools for the future, our most highly requested AIS Benchmarking and Employee Compensation Reports - filtered by major industry, revenue, expenses, assets, and audit staff size - will be available to Executive members to ease this transition, as a complimentary benefit of Executive membership. ![]() As a result, we will be discontinuing our support of the current version of Audit Intelligence Suite (AIS). The IIA is reimagining our products and services to better meet our members’ needs and prepare the internal audit profession for the future. You can compare your audit department’s size, experience, and other metrics against the averages of similar organizations in peer groups. The Audit Intelligence Suite – Benchmarking Report (formerly Global Audit Information Network® Benchmarking Tool) allows you to easily benchmark your internal audit department, affordably, and transparently. Continuing Professional Education (CPE).Certification in Risk Management Assurance.Certifications Show sub pages for Certifications.International Professional Practices Framework (IPPF).Membership Show sub pages for Membership. ![]()
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